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Pop the Cap Off Of Your Competition - 6 Tips to SEO Success

Posted On: 6/9/2010 11:22:48 AM by adbaker

Are your competitor's keeping you stuck with your current search engine rankings? Does it seem like they've put a cap on you and you can't get out from under it?

Here are 6 Search Engine Optimization Tips to Success from Infinistorm to help you Pop the Cap Off of Your Competition.

#6 – Understanding Your Website Traffic

In order for you to optimize your website, you need to understand your website users. We recommend using a free analytics package like Google Analytics to see how people are coming to and leaving your site.

#5 – Domain Registration

Even you’ve been in business for only a few months, if you plan to keep your business around for a while, register your domain for multiple years. It saves you money in the long run and it helps to improve your search engine rankings.

#4 – Use Alternative Text

One of the biggest mistakes most website developers make is not using the ALT attribute of an IMG tag. Search engines are not able to decipher what an image is about or even text in the image. The ALT attribute describes this image to the search engines and are used in website accessibility.

#3 - Bad Code Hurts You

Make sure your code passes validation against the World Wide Web Consortium (W3C)’s validation engine. When a website doesn’t pass validation, it usually has some key issues that could be hurting your search engine rankings.

#2 – Keywords Don’t Matter

There are hundreds of articles on the internet telling you that stuffing every possible keyword you want to rank for in the Meta tag. Google does not use Meta Keywords anymore for ranking, but some other engines might. If you want to use Meta Keywords, don’t use more than 10 per page.

#1 – Content, Content, Content

The absolute biggest mistake people make is expecting the search engines to know that you want to rank for keyword X. When your site does not have a page(s) dedicated to keyword X, you’re not going to be able to rank for that keyword. Re-read your content and make sure your content contains the keywords you want to rank for.

Now that we’ve given you the Top 6 Keys to Pop the Top on Your Competition, let Infinistorm help make your website work for you.


Mobile Twitter Clients Review Series - TweetDeck

Posted On: 6/1/2010 10:52:17 AM by adbaker

I've used TweetDeck on the iPhone for nearly a full year. I'm pretty satisfied with it so far. But some of the drawbacks that I've noticed recently are starting to really get to me. These drawbacks inspired me to review mobile Twitter clients.

Why I Love TweetDeck:

The interface is very familiar
The interface works exactly like you'd expect. If you're not familiar with TweetDeck desktop, the interface makes sense. Slide to see different views, click on a tweet to view a larger view, click the name to view more details about the user.

Quick View
A lot of times I am in a hurry and I just want to jump on Twitter to look at my mentions (@ replies), Direct Messages, or posts to a certain topic. By having multiple columns set up, I can scroll through and see the information that is relevant to me quickly.

Multiple Account Posting
My favorite feature is the ability to post to my Facebook and multiple Twitter accounts. I know that doing that doesn't allow for new content to be posted, but there are occasions when I feel like there are things I want to share with all of my followers across multiple accounts.

Why I Hate TweetDeck:

Can't View More Than 125 Tweets
I very rarely am on my iPhone and actually read all 125 posts in my stream. But, it's really annoying that I can't read back any further than that. Depending on the time of day, 125 tweets may only be half an hour of posts. There is no ability to load more tweets..

Quick Profile Feature Missing
I get extremely annoyed that this feature is missing. Let's say you wanted to see what @infinistorm is up to, you actually have to find a tweet from us in those 125 recent posts to be able to see our profile.

Can't Click Links In Profile
Once I find a profile for someone I'm interested in, I can follow them or see their recent tweets. In this Recent Tweets profile, you can't click any of the links at all. Since Quick Profile doesn't exist, I actually have to load up my Safari client on the iPhone to view.


In summary, the desktop client is a great piece of a software but the mobile app seems to miss several key pieces that the desktop client has. Most of these are a really big turn off for me.

So overall, I'd give TweetDeck an 8/10.


Mobile Twitter Clients Review Series

Posted On: 6/1/2010 9:39:47 AM by adbaker

For about a year and a half now, I've been a huge fan of Twitter.  Twitter has given me the ability to expand both my social network and professional network.  I can get the latest information from my favorite news sources and weather authorities quickly in bite size pieces that I can consume as I have time.  It has also allowed me to meet some great new people in Indianapolis and across the country.

Since I got my iPhone, I've been using TweetDeck for iPhone since that's what I use for my desktop client.

Over the next few weeks, I'm going to be reviewing several of the free Twitter mobile apps for iPhone and give my analysis of them.

I'll be posting my first review, TweetDeck, later today.


Foursquare - Genius Idea or Complete Waste of Time?

Posted On: 5/26/2010 8:49:06 AM by adbaker

As an avid Foursquare user, I've been really considering the value of check-in at every location I go to.

Sharing with my friends where I'm at is kind of cool.  I even enjoy attempting to get badges.  At the time of this entry, I have 11 badges and I'm mayor of 13 places (most of which I've only been to twice).  Not bad for about 2 months of usage.  I even was in the top 10 Foursquarers in Indianapolis for a week.

But really looking at it, what value has Foursquare really provided me?

I've never met up with someone because I saw they happened to be at the same place I'm at on Foursquare.  To me, that is where a lot of the value of Foursquare comes in.  It shares exactly where I'm at all times.  My wife and I used to disagree about who checks in first or what check in rules should be.  Are you allowed to check in prior to actually being inside of the venue?  If not, is it cheating?  The number of times Foursquare is down too is frustrating.

As a restaurant or venue that people frequent, Foursquare is extremely valuable.  Do you have a slow time at your restaurant, body shop, etc?  Scott Wise of Scotty's Brewhouse has taken advantage of this.  Scotty's Brewhouse offers a 10% discount for lunch Monday through Thursday, $5 off $25 for dinner on Monday and Tuesday, and 10% discount for the Mayor at their downtown location at least.

Starbucks has even gotten on the Foursquare bandwagon.  They offer a $1 off a create-a-Frappuccino. 

This is exactly where I have found the value in Foursquare though.  I've gone out of my way to go to lunch at Scotty's specifically because they offered me a special for checking in during the week.

There are days that I love Foursquare and I'm all about it.  But more often than not, I don't even think about checking-in to most places.  My conclusion is that it is a genius waste of time.

Do you find other values in Foursquare that I missed?  Send me a tweet and you could see it posted here.


Infinistorm on WZPL Z99.5 with Smiley Morning Show

Posted On: 10/22/2009 10:37:22 AM by adbaker

Earlier this morning, WZPL, 99.5 in Indianapolis, talked to Infinistorm about Windows 7. 

In the interview, we talked about some of the great new features of Windows 7.  The new task bar, which is much improved, has these great active previews of your current windows that are open.  So if you have five Internet Explorer or Firefox windows open, you can see a preview of each webpage that you have open.  Also if you're watching a video, it even shows an active preview of that.

We also talked about the Libraries of Windows 7 with Pictures, Music, and Movies.  As well as the reasoning for the security pop-ups/notifications in both Windows Vista and Windows 7.

For additional Windows 7 tips or to get answers to your Windows 7 questions, check out @MicrosoftHelps on Twitter or tweet at us to answer your Windows 7 business questions at @infinistorm.

UPDATE: Miss the interview? Check it out on the WZPL podcast here, http://bit.ly/2KzEdk


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