Foursquare - Genius Idea or Complete Waste of Time?

Posted On: 5/26/2010 8:49:06 AM by adbaker

As an avid Foursquare user, I've been really considering the value of check-in at every location I go to.

Sharing with my friends where I'm at is kind of cool.  I even enjoy attempting to get badges.  At the time of this entry, I have 11 badges and I'm mayor of 13 places (most of which I've only been to twice).  Not bad for about 2 months of usage.  I even was in the top 10 Foursquarers in Indianapolis for a week.

But really looking at it, what value has Foursquare really provided me?

I've never met up with someone because I saw they happened to be at the same place I'm at on Foursquare.  To me, that is where a lot of the value of Foursquare comes in.  It shares exactly where I'm at all times.  My wife and I used to disagree about who checks in first or what check in rules should be.  Are you allowed to check in prior to actually being inside of the venue?  If not, is it cheating?  The number of times Foursquare is down too is frustrating.

As a restaurant or venue that people frequent, Foursquare is extremely valuable.  Do you have a slow time at your restaurant, body shop, etc?  Scott Wise of Scotty's Brewhouse has taken advantage of this.  Scotty's Brewhouse offers a 10% discount for lunch Monday through Thursday, $5 off $25 for dinner on Monday and Tuesday, and 10% discount for the Mayor at their downtown location at least.

Starbucks has even gotten on the Foursquare bandwagon.  They offer a $1 off a create-a-Frappuccino. 

This is exactly where I have found the value in Foursquare though.  I've gone out of my way to go to lunch at Scotty's specifically because they offered me a special for checking in during the week.

There are days that I love Foursquare and I'm all about it.  But more often than not, I don't even think about checking-in to most places.  My conclusion is that it is a genius waste of time.

Do you find other values in Foursquare that I missed?  Send me a tweet and you could see it posted here.

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Hey, my name is Alex Baker.  I'm the Chief Executive of Infinistorm LLC, an Indianapolis based website design and software company.  My blog is about new websites that we create as well as search engine optimization and social networking.

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