Pop the Cap Off Of Your Competition - 6 Tips to SEO Success

Posted On: 6/9/2010 11:22:48 AM by adbaker

Are your competitor's keeping you stuck with your current search engine rankings? Does it seem like they've put a cap on you and you can't get out from under it?

Here are 6 Search Engine Optimization Tips to Success from Infinistorm to help you Pop the Cap Off of Your Competition.

#6 – Understanding Your Website Traffic

In order for you to optimize your website, you need to understand your website users. We recommend using a free analytics package like Google Analytics to see how people are coming to and leaving your site.

#5 – Domain Registration

Even you’ve been in business for only a few months, if you plan to keep your business around for a while, register your domain for multiple years. It saves you money in the long run and it helps to improve your search engine rankings.

#4 – Use Alternative Text

One of the biggest mistakes most website developers make is not using the ALT attribute of an IMG tag. Search engines are not able to decipher what an image is about or even text in the image. The ALT attribute describes this image to the search engines and are used in website accessibility.

#3 - Bad Code Hurts You

Make sure your code passes validation against the World Wide Web Consortium (W3C)’s validation engine. When a website doesn’t pass validation, it usually has some key issues that could be hurting your search engine rankings.

#2 – Keywords Don’t Matter

There are hundreds of articles on the internet telling you that stuffing every possible keyword you want to rank for in the Meta tag. Google does not use Meta Keywords anymore for ranking, but some other engines might. If you want to use Meta Keywords, don’t use more than 10 per page.

#1 – Content, Content, Content

The absolute biggest mistake people make is expecting the search engines to know that you want to rank for keyword X. When your site does not have a page(s) dedicated to keyword X, you’re not going to be able to rank for that keyword. Re-read your content and make sure your content contains the keywords you want to rank for.

Now that we’ve given you the Top 6 Keys to Pop the Top on Your Competition, let Infinistorm help make your website work for you.

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About This Blog

Hey, my name is Alex Baker.  I'm the Chief Executive of Infinistorm LLC, an Indianapolis based website design and software company.  My blog is about new websites that we create as well as search engine optimization and social networking.

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