Using Twitter for Business - Part 1

Posted On: 9/17/2009 7:17:02 PM by adbaker

This is the beginning of a three part series on using Twitter for Business.

We, at Infinistorm, are often asked what the value is in social networking and Twitter specifically.  Typically, as a smaller company, using social networking sites like Twitter is mostly about Brand Awareness.  For a larger company, using social networking sites is more about Brand Management as I mentioned in my blog post from a few months ago.

By engaging in social networking sites as a smaller company, you can engage a larger population of people than your typical marketing may target.  For example, if you're a small business in Valparaiso, Indiana and only advertise in that area, you could be losing out on potential business outside of that market area.

People often talk about topics related to your business more often than you think.  Take a look at Twitter search for some topics related to your business.  After you find people who are discussing your topic/business, find out how to engage them in Part 2 of this series.

Check back Tuesday of next week for part 2!

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Hey, my name is Alex Baker.  I'm the Chief Executive of Infinistorm LLC, an Indianapolis based website design and software company.  My blog is about new websites that we create as well as search engine optimization and social networking.

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