Using Twitter For Business - Part 2

Posted On: 9/30/2009 8:25:39 AM by adbaker

This is part 2 of my 3 part series on using Twitter for Business. Read part 1 here.

Simply put - Engage.

Businesses who want to promote themselves or their products on Twitter need to engage their followers. As mentioned in part 1 of this series, Twitter search is an invaluable tool that doesn't get used enough. This very powerful tool that allows you to type a keyword and see what people are talking about. For example, for a winery in Indianapolis, they may be interested in promoting their new wine to wine drinkers. I would go to and type in wine in my search term. Now maybe there are too many results that aren't relevant enough for me. So I would refine my search and enter wine near:indy as my search term. Unsure of how to refine your Twitter searches to your benefits, check out the Twitter Search Operators manual here.

From there, it's as easy as clicking "Reply" and sending them a message, such as "@infinistorm Saw you liked wine! If you haven't tried our delicious new wine, please check us out." Then after replying to them, become a follower of their Twitter account.

Stay tuned on Tuesday for the final part of using Twitter for Business where we talk about trending topics, direct messages, and running contests.

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Hey, my name is Alex Baker.  I'm the Chief Executive of Infinistorm LLC, an Indianapolis based website design and software company.  My blog is about new websites that we create as well as search engine optimization and social networking.

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