Using Twitter for Business - Part 3

Posted On: 9/30/2009 8:27:35 AM by adbaker

In our final part of the 3 part series, using Twitter for Business, (see: Part 1 and Part 2), we are going to discuss using Twitter effectively to engage users.

In part 2, we discussed using Twitter search to find people who are talking about things that your business does.  After finding those people, then you have to engage them, by Replying (using the @ sign then their username, such as @infinistorm) to them.

Now that the customer has heard about you and you follow them, send them a direct message using the D command.  Keeping with the wine theme from last post, for example, "D infinistorm Thanks for following us back. Check out our killer new Red Table Wine. Stop in for a free sample."

Now that you have some followers and have engaged them, run a contest.  Give something away to the first 100 people to RT, or re-tweet, your post.  Or maybe give a gift certificate away one of the people who follow you.  Either way, doing this increases your followers and the number of people paying attention to what you have to say.

Lastly, pay attention to hash tags, both trending and not.  A hash tag is a pound sign and a keyword, something like #indy or #indianapolis for example.  These hash tags allow people to click on them to see other people that are talking about the same topic.

Trending topics are hash tags or topics that are being discussed by a large amount of people on Twitter.  One great Trending Topic to participate in is Follow Friday, or #ff.  Follow Friday is a way for users to promote the people that they like the tweets from.  So Infinistorm may do a follow friday like this, #ff #customers #staff @alexanderdbaker @joshuastarr @discoverindy @circlecityplann @rockstarsauto @jsconcrete.

If you have any questions about Twitter or how to effectively use it for your business, please give us a call, we'd be glad to speak with you about it.  888-423-1337



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About This Blog

Hey, my name is Alex Baker.  I'm the Chief Executive of Infinistorm LLC, an Indianapolis based website design and software company.  My blog is about new websites that we create as well as search engine optimization and social networking.

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